Trump the Competition!

by Kevin Coyle, Managing Director, Practice Growth Agency If you think that using the Trump election victory across the Atlantic as a link to practice growth is a tenuous one you’d be very wrong indeed. Be in no doubt whatsoever, this election was won with social media. The old rules of ‘getting out the vote’,…

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Getting High On Google – The Importance of SEO for Dental Practices

Put yourself in the position of a patient looking for a new dentist. They are perhaps in pain, have moved to a new area and need to locate a new practice or are unhappy with their current practice. Where do they look? I’ll Just Google It The first port of call for many people nowadays…

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On the Sofa with Kevin: Jane Lelean

This month Dr Jane Lelean was on the sofa with Kevin. Apart from being both a dentist and successful dental business coach Jane is also a trustee for Dentaid, the International dental charity. Jane has always proved inspirational to the Practice Growth Agency team with her generosity of time for various charitable endeavours. This September…

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Are all your ducks in a row?

One of the most frustrating scenarios for a marketer is seeing new sales enquiries either being ignored or not followed through properly. And you would be amazed at how often it happens. How do you know what’s truly going on at your reception desk? It is difficult, as you’re in surgery all day generating the…

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The High Performance Practice (Guildford) – Event Summary!

What a fantastic night we had at The High Performance Practice event in Guildford last week. Held at a very unique location, The Electric Theatre, delegates from dental practices around the area came along to join us for this free evening seminar. So What is The High Performance Practice? The High Performance Practice is a…

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On The Sofa With Kevin: Janice Charlton of Patient Plan Direct

When you use Google services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully. And remember, you can find controls to manage…

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Don’t be a Needle in a Haystack

Increasingly when I carry out practice evaluations the feedback I receive is that “We are trying, it’s not that we’re doing no marketing. We do social media and newsletters and promotions yet still we don’t get many new patients”. When I do some fact finding to see the efficacy of the aforementioned campaigns there can…

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Making Calls Count – 8 Golden Rules to Expert Phone Answering

Investing in customer service is money and time well spent. It is true that a potential client calling your business will form an opinion in less than three seconds about you or your staff, based on that initial call. It is therefore vital that anyone answering the practice telephone is ready with a pen and paper, a listening ear…

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6 Principles for Pulling Together

At Practice Growth Agency’s recent London seminar for practice managers and owners, a recurring theme was how to ensure team cohesion. It seemed in the case of one practice that issue was almost insurmountable, and for another practice it appeared to be a relatively obscure subject. For both those attendees, however, the issue of failing…

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